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Affiliate Programme

Tote Casino works with partners who introduce adult players in the United Kingdom to our site. This page sets out who the programme suits, what partners receive and how to apply by writing to affiliate@casino-tote.co.uk.

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Who our programme is for

The programme is built for people who already have an audience of adult players in the United Kingdom and can send traffic to us within the rules that apply to gambling advertising.

  • Website and content owners writing about casino games and gambling topics
  • Streamers and video creators with an adult following
  • Media buyers running compliant paid campaigns
  • Communities and mailing lists whose members are of legal gambling age

If your audience sits outside the United Kingdom, or any part of it is under 18, the programme is not a fit.

What partners get

Commercial terms are agreed in writing with each partner before any campaign goes live, and every partner works with the same core set-up.

  • Commission on the players you refer, on the terms confirmed in your partner agreement
  • Tracking links and a set of creatives for your placements
  • Monthly statements and payments, as set out in your agreement with us
  • A dedicated manager as your single point of contact

How to join

Write to affiliate@casino-tote.co.uk and tell us about your site or channel, the traffic sources you use and the audience you reach. We check every application and reply by e-mail either way. Our support team and the live chat on site handle player questions only.

Promote us responsibly

Partners must target 18+ audiences only, make no misleading claims about winnings or bonuses, and send no spam.